I’m taking a class this semester on Marshall McLuhan, who I will admit not knowing prior to class (sorry Chris). On reading his chapter of the photograph, my thoughts kept wandering away after every sentence and I found myself re-reading many of his statements multiple times. Now this might seem obvious to you, but I wasn’t “reading” McLuhan, I was “studying” him to gain a deeper understanding. In contrast, I “read” Malcom Gladwell’s Outliers, where a cursory glance allows me a high level understanding of the points he’s trying to make. This distinction might either seem nuanced or down right obvious, but the next time you ask someone if they’ve read XXX author, think about what that means, and what it implies in terms of their deep understanding.
Categories: Uncategorized
Tagged: Deep understanding, Malcolm Gladwell, Marshall McLuhan, Outliers, read
Last week, I started working full time as an associate strategist at gravitytank, a Chicago based innovation consultancy firm. Some sharp-eyed readers might remember that I’ve mentioned this company before. GT (wonder why the short form is capitalized?) is closely tied to school as more than half the employees are graduates and many of them choose to teach at ID. At one point or another, I’ve been taught by, on teams with or had colleagues who were from GT which makes switching from school to work a lot easier and lot more fun.
School continues, as class requirements need to be met but will be taken over the year, rather than finishing up by May. I’m glad in some ways to maintain some contact with ID. The transition is much less abrupt and I actually get to enjoy the classes more, enjoying their theoretical discussions as a sharp contrast with the practical and interesting challenges at work.
The purpose of this blog I hope, will start to include perspectives that show the combinations of the practical and academic world. If you have any questions about my experiences, please leave them in the comments.
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Tagged: Academic, Business Design, Chicago, Gravity Tank, innovation, Institute of Design