Heading to the Institute of Design’s Strategy Conference

I’m finishing my breakfast as I write, heading over to catch my school, the Institute of Design’s annual Strategy Conference. We have a great line up this year and I’m especially interested to hear what Bill Buxton has to say about Sketching User Experience. There’s a short interview with him which you can read here.

Other speakers who seem promising are Claudia Kotchka, EX-VP of Design and Innovation at P&G who has attended our conference in prior years as well. I say ex vp of design since Bruce Nussbaum reported this morning that Claudia is leaving P&G. I’m as surprised as Bruce is but more curious as to where she’s headed next. Talent like that usually can spot trends and opportunities ahead of others.
Speaking of Bruce Nussbaum, he doesn’t know it but he’s one of the reasons why I’m at the Institute of Design. It was his articles on Innovation and the Institute of Design that led me to explore further after which I decided to leave my job in Boston and move to Chicago for school. Thanks Bruce and if I get to see you in person at this conference, I’ll thank you in person.

Well, it’s about that time so I must head off. Thankfully, the MCA is 4 blocks away and I’ll keep you all posted on the conference.

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