This weekend, I found myself explaining what the Institute of Design is about to quite a large number of people. I was at a friend’s wedding in Bolton, MA and this friend had just graduated from Wharton. As you can imagine, the crowd at the wedding had a ton of ivy league business types and when the usual set of introductions went around and I said, “Institute of Design“, they all went huh?
So here’s a quick little video snippet of one company using user centered design to develop a unique product in the medical space.
User centered design of course isn’t just about developing new products. The methods and frameworks can be applied to developing new services, identifying opportunities within existing markets, identifying customer pain points and a whole host of other strategic activities.