Tag Archives: Target

Great article on the design of the Samsung Instinct for Sprint

Parrish, head of the Experience Planning group at Motorola pointed me in the direction of this article on the development of the Samsung Instinct for Sprint. The discussion came about as we were talking about how large companies such as Microsoft, Boeing and Target were using smaller design groups to spur the larger company to take greater chances. The talk then led to the concept of open innovation, which was a topic I had just finished writing a paper on.

Anyway, here’s the link: